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Why Employer Branding is Important Now More Than Ever
Why Employer Branding is Important Now More Than Ever
about 1 year ago By Karis McKenna
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Employer branding is simply a company’s reputation as an employer and the value it brings or what it offers to their employees. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business.
Even if not actively hiring, it is more important now than ever that companies use this time to demonstrate their values and show their response to the pandemic. Future employees and clients will carry forward perceptions of how your company acted during this time.
Did you know?
- When deciding on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important (TalentNow)
- 9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained (Workable)
- 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase (TalentNow)
- 78% of job candidates say the overall candidate experience they get is an indicator of how a company values its people. (Talent Adore)
In today’s increasingly competitive job market, a positive employer brand is critical. By not working on your employer branding, your company can quickly sabotage the hiring efforts and make it more difficult to hire the best talent.
What you can do to strengthen your employer branding?
- Understand your employer brand and build your employer branding strategy
- Discover, create and develop your unique Employee Value Proposition (EVP)
- Promote your employee experience and talent offer through content-led internal comms and recruitment marketing
- Inspire and empower your employees to show your story through theirs
- Measure your employer brand impact and ROI, and optimise for even better results
For your company to have success in employer branding and reputation, your goals and initiatives must be genuine from the start. Being fake about your employer brand initiatives and culture can be seen from a mile away.
Interested in hearing about what you can do to strengthen your employer branding? Our consultants are on hand to offer support and advice on what active candidates are looking for. Contact us today for more information – info@designandbuild.com.au